One thing about pay per call that you have to know of is the fact that it is a company that offers a platform for pay per call marketing campaigns that are created upon the interaction between the advertiser and the publisher as well. In addition to that, there goes the fact as well that they are the one that facilitates the ability of a publisher to drive any phone calls that are relevant and qualified as well which comes from interested customers to appropriate advertisers. Moreover, we want you to be aware of the fact as well that pay per call network has at their disposal a system that is capable of allowing them to receive phone calls from customers, qualify those phone calls and even route them to the right advertiser.
Another thing that you have to be aware of when it comes to pay per call network is the fact that their campaigns are initiated by an advertiser who is looking to receive a phone call that comes from an interested customer. For advertisers, in order for them to make their campaign successful, they have to get the service of pay per call network since these companies are capable of facilitating dealings with publishers that are relevant. By the time the campaign is being created, what usually happens is that the publishers will apply to promote the campaign and then, they will negotiate with pay per call network for the purpose of determining the characteristics of a qualified phone call as well as the cost for each one of them that is granted. Talking about characteristics of a qualified phone call, they actually have several criteria like the hours the call was received, the length of the call, whether or not the call received was converted into a sale, where the call came from and other criteria that can be agreed upon.
What we have mentioned so far are not the only thing you need to know about pay per call as there are more like how the campaign will proceed once there is already an agreement with the terms of the campaign as having this will enable the publisher to get unique and trackable phone numbers that are assigned by the pay per call network. After that, what publishers often do next is that they will promote these numbers all around the different channels and platforms for advertising. Talking about advertising channels and platforms, there are actually quite a number of them such as the following: billboards, direct mail, radio, television, print media, websites or any other platform that will allow customers to come into contact with information they want to act upon. There are so many things you have to discover about pay per call network and you can do it by doing a thorough research.